#BE3D20

Color Profile: #BE3D20

Common Name: International Orange

RGB: 190, 61, 32

HSL: 12°, 77%, 44%

Contrast vs White: 2.4 (AA fail)

Contrast vs Black: 7.5 (AA pass)

Mood: This shade, International Orange, evokes a sense of alertness and strength. Its vivid, fiery appearance is often associated with safety and caution, making it a dominant choice in both design and industrial applications. Popular in contexts that demand visibility, this color holds both a commanding presence and a practical purpose, often seen in places that require high attention, such as transportation and safety gear.

Close Named Matches:

• Australian Standard AS2700: International Orange - #C14429
• Pantone FHI: Pureed Pumpkin - #C34121
• Behr Paint: Red Hot - #D1442F
• Dulux Heritage: Pugin Red - #93383F
• BS 381C: Post Office Red / Cherry - #C41C22

Why Designers Use It:

• High Visibility: This color is highly visible, making it a staple for safety-related industries. From construction equipment to aeronautics, the orange is chosen for its ability to stand out in both day and night conditions.
• Symbol of Safety: The color has become synonymous with caution and safety, often used for warning signs, protective clothing, and emergency vehicles.
• Trendy in Certain Contexts: While this might not be the color of choice for fashion runways, it holds popularity in interior design, particularly in tech-related industries. It's increasingly used in modern, bold designs and is favored for its association with energy and urgency.
• Regional Affiliation: The use of International Orange often finds its roots in regions with heavy manufacturing industries or areas where visibility is paramount, such as airports, military installations, and road safety markers.
• Industrial Influence: Originally derived from industrial applications, the color carries connotations of precision and expertise. It's favored for items like emergency gear, fire trucks, and high-tech vehicles, tying into its industrial heritage.